Dr. LIM Shi-Ying is an Assistant Professor in the Department of Information Systems and Analytics at the National University of Singapore (NUS). She received her Ph.D. in Information Systems from the McCombs School of Business at The University of Texas at Austin. She has a B.A. in Molecular Cell Biology (Immunology and Economics) from the University of California, Berkeley, and an M.P.H. in Health Management from Yale University.
 
Before joining academia, Dr. Lim worked extensively with start-ups, hospitals, and pharmaceutical companies in the United States, Singapore, Japan, and the World Health Organization. She continues to engage in industry collaborations in projects related to digital transformation, and entrepreneurship.

Dr. Lim’s research focuses on digital entrepreneurship (particularly nascent industries and digital platforms)  and digital transformation (healthcare and small medium enterprises). She examines the use of design and technology in creative problem-solving, amidst constraints and uncertainty. Her research has been nominated best papers at leading academic conferences, such as the International Conference on Information Systems (ICIS) and the Hawaii International Conference on System Sciences (HICSS). Her work has also been published in top-ranked international journals, such as the Journal of Management Information Systems and Management Science.
 
Dr. Lim has won multiple teaching awards and has taught undergraduate and post-graduate students at the NUS School of Computing, the University of Texas at Austin, and Yale University.